Our Story

The New Jersey Swim Safety Alliance, or NJSSA, is a group of swim professionals united to promote water safety throughout the state of New Jersey.

How We Got Here

In the summer of 2020, we began connecting due to COVID-19, to share resources and information, and to educate the public on the safety and health benefits of swimming.

We soon realized the strength of our collaborative voice and how we could unite to promote water safety beyond the current health crisis.

So, we got organized and leveraged our individual expertise to create a non-profit organization that promotes a common goal… water safety for all!

Who We Are

We are swim professionals from all across the state and represent all areas of aquatics, from coaches and instructors to aquatic venue owners, community directors, and more!

We have partnerships and consultants from national swim organizations like the Red Cross, USA Swimming, and the US Swim School Association.

Our general members are led by a Board of Directors that meet monthly to determine the objectives and actions of the organization.

Poster kids for New Jersey Swim Safety Alliance giving a thumbs up

We Believe

Swimming is an essential skill.

Everyone should have access to water safety materials and programs.

Health benefits are realized through swimming as a lifelong activity.

Our Initial Objectives Are To:

Share, create and distribute educational resources that demonstrate the importance of water safety and how to be water safe.

Advocate for swim safety education requirements in schools.

Sponsor, host, and participate in events and activities that promote safety when swimming and engaging in all water activities.

Drowning is the 2nd leading cause of death for children ages 1 to 14 years old.

Teaching your kids to swim and be water safe should be up there with teaching them to look both ways before crossing the street.

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David is the Founder and President of National Safety Training Center and its predecessor companies – Elite Tactical Academy and Mine Brook Search & Rescue, Inc.  He is  a seasoned business leader and public safety education expert. He currently focuses on running this large training center and keeps active teaching both provider level classes and many instructor level classes.

He holds numerous certifications including:

  • American Red Cross Instructor / Trainer
    • BLS / ALS / PALS
    • Lay Rescuer
    • Lifeguarding
    • Babysitting
  • American Heart Association Training Center Faculty
    • BLS
    • HeartSaver
  • National Association of Emergency Medical Technicians Instructor
    • Tactical Emergency Casualty Care
    • Pre Hospital Trauma Life Support
    • Mental Health Resilience Officer
    • Psychological Trauma in EMS Patients


David has previously worked as a Red Cross employee in 2 roles:

  • Public Safety Instructor for the Northern VT Chapter – teaching corporate classes for the Red Cross
  • Lifeguard Instructor / Trainer / Educator for the National Association – Teaching the Instructor / Trainer Academies to create new Lifeguard Instructor / Trainers.


David lives in the Martinsville section of Bridgewater NJ with his family who are also active in the Public Safety Training / Medical training business. He is a local volunteer Firefighter / EMT, something he has been doing since 1984! David also serves as a volunteer in the US Coast Guard on a specialized deployable communications team.

Jon Siegel is the Head Age Group Coach at Cougar Aquatic Team in Montclair NJ and currently the Senior Coaches Rep for NJ Swimming LSC. Prior to that Jon  served as Senior Director of Competitive Aquatics at the Madison Area YMCA (MAY). During his tenureat MAY he helped design and oversee the construction of their new FM Kirby Aquatic Center, directed outdoor programming during the pandemic and acted as Senior Aquatic Director to bring the aquatic department back online. Over his coaching career, which has spanned 30+ years, Jon spent nine-and-a-half-years with the Montclair YMCA Dolphins as their Director of Competitive Aquatics, eight years as Head Coach at the Madison Area YMCA, three years at the West Essex YMCA, and a year as an Assistant Coach at the Summit Y. In addition, he has coached the Livingston Aquajets, Berkeley Heights Streamliners, Minisink Manta Rays and Morristown Beard High School. Jon is an ASCA Level 5 Swim Coach and was selected as the Head Coach of the NJ Swimming All Star Zone Team in 1999, 2002, 2005 and 2008, and as an assistant coach at Zones in 2000, 2003 and 2023. Jon also coached USA Swimming’s Eastern Zone Select Camp in 2006. Jon’s swimmers have competed in all levels of swim competition including Olympic Trials and an alumni to the Olympics. In addition to coaching, Jon has years of service to various swim boards and committees which include working on the New Jersey YMCA Swim League Executive Committee, New Jersey Swimming Board of Directors, and on the USA Swimming National Communications Committee and the National Camps Committee. John looks forward to bringing his extensive swim knowledge and experience to the Nj Swim Safety Alliance.